Individualizing email subject lines can considerably enhance open rates

https://www.livebinders.com/b/3642847?tabid=e34a2e12-5cbc-badc-ecdd-206225209cc8

Customizing e-mail subject lines can substantially enhance open rates. By consisting of the recipient's name or an individualized deal, emails become more enticing and relevant, increasing the probability that receivers will engage with the content inside