Will IG增粉 Ever Die?

http://troynajk057.theburnward.com/the-next-big-thing-in-ig-zeng-jia-zan-shu

It drives me nuts to type it, so I am able to only visualize how people feel if they've to sort a long winded Net tackle. Cutesy spellings like introducing a Z in place of an S within a term is simply puzzling,